Kb Kombucha
A Wellington wellness collective offering social fitness programs — including Total Tennis, Total Fitness, Total Yoga, and community events that bring people together.
Category
Beverage / Wellness / FMCG
Platforms
Year
2025
Kb Kombucha
A Wellington wellness collective offering social fitness programs — including Total Tennis, Total Fitness, Total Yoga, and community events that bring people together.
Category
Beverage / Wellness / FMCG
Platforms
Year
2025
The Challenge
KB Kombucha had a quality, small-batch product and a loyal local customer base — but very little visibility beyond their taproom and local markets. Their social presence lacked consistency, social proof, and engaging storytelling.
KB Kombucha had a quality, small-batch product and a loyal local customer base — but very little visibility beyond their taproom and local markets. Their social presence lacked consistency, social proof, and engaging storytelling.
Despite being one of Wellington’s only on-tap kombucha breweries, most people didn’t know their story or recognise the brand online. There was a clear gap between their in-person experience and their digital reach, both locally and nationwide.
Despite being one of Wellington’s only on-tap kombucha breweries, most people didn’t know their story or recognise the brand online. There was a clear gap between their in-person experience and their digital reach, both locally and nationwide.
Our Strategy
We built a storytelling-driven content strategy centred on authentic, short-form video. Through behind-the-scenes brewery clips, taproom showcases, and taste-testing interviews at local markets, we highlighted their craft, process, and personality.
We built a storytelling-driven content strategy centred on authentic, short-form video. Through behind-the-scenes brewery clips, taproom showcases, and taste-testing interviews at local markets, we highlighted their craft, process, and personality.
This blend of lifestyle storytelling and UGC-style authenticity helped KB Kombucha grow awareness, build trust, and connect with new audiences across New Zealand.
This blend of lifestyle storytelling and UGC-style authenticity helped KB Kombucha grow awareness, build trust, and connect with new audiences across New Zealand.
The Results
Follower Growth
Engagement Rate
Website Traffic
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.