Cuba St Social
Cuba St Social is Wellington’s premier barbershop, located on Left Bank, offering master barber cuts, fades and shaves in a relaxed, community-driven environment.
Category
Lifestyle / Grooming
Platforms
Year
2025
Cuba St Social
Cuba St Social is Wellington’s premier barbershop, located on Left Bank, offering master barber cuts, fades and shaves in a relaxed, community-driven environment.
Category
Lifestyle / Grooming
Platforms
Year
2025
The Challenge
Cuba St Social had a reputation as one of Wellington’s go-to barbershops but hadn’t built a strong online identity.
Cuba St Social had a reputation as one of Wellington’s go-to barbershops but hadn’t built a strong online identity.
Despite loyal clients, they lacked consistent content to highlight their craftsmanship, community vibe, and the lifestyle culture around the brand.
Despite loyal clients, they lacked consistent content to highlight their craftsmanship, community vibe, and the lifestyle culture around the brand.
Our Strategy
We created a content system built around cinematic barber visuals, client transformations, and lifestyle-driven Reels that reflected the energy of Cuba St.
We created a content system built around cinematic barber visuals, client transformations, and lifestyle-driven Reels that reflected the energy of Cuba St.
By blending personality with precision, the brand’s online presence began to match its real-world reputation — engaging new clients and elevating its image as a creative hub.
By blending personality with precision, the brand’s online presence began to match its real-world reputation — engaging new clients and elevating its image as a creative hub.
The Results
Video Views
Engagement
Online Bookings
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.