Good As Gold
Good as Gold is one of Wellington’s most iconic streetwear and lifestyle stores — curating a mix of global and local fashion, sneakers, and culture since 2004. Known for its creative edge and strong community presence, it’s more than a store — it’s a cornerstone of New Zealand street style.
Category
Fashion / Streetwear / Lifestyle Retail
Platforms
Year
2025
Good As Gold
Good as Gold is one of Wellington’s most iconic streetwear and lifestyle stores — curating a mix of global and local fashion, sneakers, and culture since 2004. Known for its creative edge and strong community presence, it’s more than a store — it’s a cornerstone of New Zealand street style.
Category
Fashion / Streetwear / Lifestyle Retail
Platforms
Year
2025
The Challenge
Good as Gold is one of New Zealand’s most established streetwear and lifestyle retailers — but their social content wasn’t fully capturing the creative edge and culture that defines the brand.
Good as Gold is one of New Zealand’s most established streetwear and lifestyle retailers — but their social content wasn’t fully capturing the creative edge and culture that defines the brand.
Despite a strong following, they lacked fresh visual storytelling that reflected their evolving collections and in-store experience. The challenge was to create high-quality content that felt authentic to their identity while standing out in a saturated fashion market.
Despite a strong following, they lacked fresh visual storytelling that reflected their evolving collections and in-store experience. The challenge was to create high-quality content that felt authentic to their identity while standing out in a saturated fashion market.
Our Strategy
We led a lookbook-style shoot designed to elevate their social visuals — blending product storytelling with lifestyle context. Each piece of content focused on movement, texture, and tone, giving their latest collection a cinematic feel optimized for Reels and Instagram storytelling.
We led a lookbook-style shoot designed to elevate their social visuals — blending product storytelling with lifestyle context. Each piece of content focused on movement, texture, and tone, giving their latest collection a cinematic feel optimized for Reels and Instagram storytelling.
The result was a clean, culture-driven aesthetic that re-energised Good as Gold’s online presence and showcased the brand’s creative DNA in a modern, scroll-stopping way.
The result was a clean, culture-driven aesthetic that re-energised Good as Gold’s online presence and showcased the brand’s creative DNA in a modern, scroll-stopping way.
The Results
Content Views
Engament Rate
Follower Growth
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.