Shady Lady
Wellington’s most popular student bar — known for its vibrant nights, signature cocktails, and strong community following.
Category
Hospitality / Nightlife
Platforms
Year
2025
Shady Lady
Wellington’s most popular student bar — known for its vibrant nights, signature cocktails, and strong community following.
Category
Hospitality / Nightlife
Platforms
Year
2025
The Challenge
Shady Lady had built a strong in-venue following as Wellington’s leading student bar, but its online presence didn’t reflect the same energy.
Shady Lady had built a strong in-venue following as Wellington’s leading student bar, but its online presence didn’t reflect the same energy.
While the crowd and culture were vibrant, social content lacked consistency and reach — missing opportunities to grow beyond its loyal base.
While the crowd and culture were vibrant, social content lacked consistency and reach — missing opportunities to grow beyond its loyal base.
Our Strategy
We created a Reels-first content strategy focused on capturing authentic nightlife moments, staff personalities, and themed nights.
We created a Reels-first content strategy focused on capturing authentic nightlife moments, staff personalities, and themed nights.
To extend organic reach, we launched a student promoter program that encouraged UGC and social sharing — transforming Shady’s digital presence into an extension of its real-world community.
To extend organic reach, we launched a student promoter program that encouraged UGC and social sharing — transforming Shady’s digital presence into an extension of its real-world community.
The Results
Reel Views
Engagement Increase
Follower Growth
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.
Get started
Your vyrl journey starts right here.
Book a free 30 min strategy call and we'll show you how to turn followers into customers.